Today our society is embroiled in
technology more than ever. Smart phones are starting to become the norm, and it
is rare to find someone in a technologically developed area of the world that
does not use the Internet on a regular basis. The world of Facebook and Twitter
are getting larger by the day as more and more people conform to social
networks. Online interactions are becoming more normal than before. But is this
good for society, or does the lack of face-to-face interactions provide social
isolation? Lee Rainie and Barry Wellman explore this question and more in their
book Networked. In the book, the two
argue that the rampant use of technology is, in fact, making us more social
than ever before.
One of the main topics that the book
explores is networked individualization. The idea of networked
individualization, according to Rainie and Wellman is that “in the world of
networked individuals, it is the person who is the focus: not the family, not
the work unit, not the neighborhood, and not the social group” (Rainie and
Wellman). Unlike other interactions, when people are communicating with their
mobile devices and computers, the individual is put at the center. The
individual is reaching out from their devices to not only interact with
multitudes of people, but also to do other things on their devices. People are
multitasking today more than ever and they have become multithreaded, because
they are doing many tasks simultaneously. To look at another perspective, Jan
van Dijk states that network individualization is when “the individual is becom[es]
the most important node in the network society and not a particular place,
group or organization” (van Dijk). Along the same lines as Rainie and Wellman,
van Dijk points to the individual as the most important part of today’s global
network society. Van Dijk , like Rainie and Wellman, believes that even as
people spend more time alone with their technology, they are still being very
social online. As people become more into their technologies, they are becoming
more social, just in a different way then than the face-to-face interactions of
the past. As networked individuals delve into the world of social media and
online interactions, they are making more connections than ever before.
One of the key points talked about
in Networked is the Triple Revolution.
The Triple Revolution refers to the Social Network Revolution, the Internet
Revolution, and the Mobile Revolution (Rainie and Wellman). The Social Network
Revolution refers to the new opportunities for people to reach beyond their
tight knit groups and into much more diverse wide spread networks. The Internet
Revolution, has given people much more powerful ways to communicate and gather
information than ever before. The Mobile Revolution allows us to access our
networks and information wherever we go leading to a continuous presence and
awareness of our networks. Rainie and Wellman argue that together, these three
revolutions make it possible for the network individualist to meet all their
needs.
The Social Network Revolution and
the Internet Revolution go hand in hand. To show that these two revolutions
help society today meet their needs can be seen in a couple of examples. Rainie
and Wellman discuss the story of Peter and Trudy Johnson-Lenz. In 2007, Trudy
tripped and fell and got a serious head injury. The medical bills were going to
cost a lot and the family would need as much support as they could get. Peter
sent a picture of Trudy’s bandaged head to a few friends. From here the power
of the Internet and social media took over. The family’s friends sent the
pictures to more friends of theirs and also to all the networks that Peter and
Trudy had become a part of over the years. This not only included their close
knit friends in the neighborhood, but also people they had met online through
social media such as a forum for a jazz vocalist’s website. Shortly, money and
support came pouring in and the family was able to get back on its feet showing
the power of networks.
Social Media and the Internet also
have the power to start a revolution. Look no further than the revolution in
Egypt in 2011. The revolution was spread by the power of social media. With the
rise of the Internet in Egypt, Egyptians were able to talk more about politics
and dissatisfaction with the regime. “New media environments opened up a space
for political discussion and dialog in Egypt that, while not inclusive of the
total population, at least presented the potential for bridging dialogs”
(Srinivasan). Without social media, it can be said that it would be unlikely
that revolution would even happen. The Internet helped with the spreading of revolutionary
ideas across Egypt. Egyptians connected to each other, as they never had
before. Even if all Egyptians did not have access to the Internet, social media
led to more people being informed. Those Egyptians that did have Internet were
able to tell their friends that did not about the situations and political
discussions going on. This spreading of ideas by both the Internet and word of
mouth eventually led to a regime change. This shows how the Internet and social
media can help make important connections that, at their height, can change the
world.
The mobile revolution is the last
part of the Triple Revolution, and perhaps the most relevant to teens today. Today,
teenagers are texting each other all the time. “People use mobile phones to be
a part of their networks even when they are in the midst of their families”
(Rainie and Wellman). Because of the mobile revolution, teens, and others, are
able to stay connected to their networks wherever they are. Take for example
Craig Watkins. He writes about his cousin, who spent much of her time looking
down at her phone texting. While some people may conclude that she is
antisocial as she is more focused on her phone than her family, Watkins
concludes that his cousin “was anything but antisocial” (Watkins). She was
texting up to six people at once and demonstrates presence-in-absence. This
refers to being physically present, but mentally absent, as his cousin was
being very social and talking with her friends that were not in the room. This
is a hallmark of the mobile revolution, where networked individuals are finding
ways to expand their space and check in on their networks even when they are
not physically present in those networks. The mobile revolution allows for this
“presence-in-absence”, which, in turn, increases sociability, and allows
society today to be more social than before, just in different ways.
Lee Rainie and Barry Wellman make a
very good case for why the networked individual is more social than those not
connected. The Triple Revolution highlights how, that in today’s society, even
though face-to-face interactions are less common, individuals have still found
ways to flourish socially. Whether it is through social media, the Internet, or
mobile devices, the networked individual in today’s world has found ways to
increase sociability and expand his or her network to proportions that have
never been seen before.
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